In this post, we’ll go over a number of contact page examples, so you’ll be able to review your own contact page and improve it. For a lot of companies, that contact page is the main reason they have a website in the first place. For others, the contact page filters or manages all incoming contact requests. The correct information on these contact pages, combined with for instance a map or relative images, really improves user experience. And that way you can even use your contact page to improve the overall SEO of your website.
Please understand that there is more than one way to look at a contact page. Some websites use it to direct customers to their customer service, others fill their contact page with call-to-actions and direct visitors to their sales team. Small businesses will use their contact page to direct people to their store or office. What works for others, might not work for your contact page. It highly depends on what kind of business you have. Go read and decide for yourself what improves your contact page!
Essential elements of your contact page
Think about what you are looking for when visiting a contact page on any website. You may be big fan of making a phone call or, maybe you’d rather email a company. Personally, I prefer a contact form on some occasions and an actual email address on others. So I’d advise you to provide both. Let’s look at all the essentials:
General company phone number.
General company email address.
If you have more than one department that can be reached by phone or email, list all. Add a clear heading and the details of how that department can be contacted. An example: universities and hospitals usually have separate departments for students, patients, press, business opportunities and more. Youtube has a variety of departments/directions to point you to on their contact page. Obviously, these departments should only be listed if their details should be available for everyone visiting that website.
Spice up your contact page
Contact pages that list the bare necessities are dull. And there is so much more you can do to spice up that contact page!
Why and when should I contact you?
It sounds so obvious, but you actually might want to tell your visitors why and when they should or shouldn’t contact you. It pays off to create a safe environment, to assure people you have no annoying holding tunes, that you’ll connect them with a human being from minute one, or simply that you won’t be taking calls after 2PM for whatever reason.
By explaining a bit more about your contact policies, you a) add text to an otherwise dull page and b) are able to manage expectations. Hubspot pointed me to this nice contact page example that does this very well: the contact page of ChoiceScreening.
An awesome call-to-action
Add a great call-to-action to your contact page. That could be a button at the bottom of your contact form, but also a phone number that is displayed in a prominent spot. Just make sure it’s immediately clear what you want your visitor to do on that contact page. Pick your preferred contact method.
We’re good at designing websites, contact pages and other web-related items. Give Andy a call on 07787 151613 or email him on [email protected] or use the form on our Contact page – he’ll be happy to advise you.