Case Studies

On this page, we display some of the work we’ve done listed by type of work – browse them all or select areas of interest using the buttons

Read more
Integrated Marketing Case Studies magenta7

Lock Em In

MK Council/Thames Valley Police Anti-social Behaviour All busy city centres need to avoid the occurrence of anti-social behaviour, particularly in the run up to Christmas. Working with the Safer Neighbourhood team at Milton Keynes Council and Thames Valley Police, we created a campaign to warn revellers of the consequences of anti-social behaviour. We published a mini hotel guide for the Lock ‘Em Inn, a guide to spending the night in the cells at Milton Keynes Police station. The guide was distributed in pubs, bars and nightclubs around the city centre and was supported by poster and PR activity.
Read more...
Read more
Integrated Marketing Case Studies magenta7

General Electric – Middle East

General Electric – Middle East Technology Roadshow We were asked to develop a technology roadshow concept to promote General Electric’s green credentials and CSR initiative in the Middle East. We developed an ad campaign which revolved around a unifying strapline and developed a touring roadshow consisting of a giant inflatable structure, inflated and cooled by solar power.
Read more...
Read more
Integrated Marketing Case Studies magenta7

Tea Monkey

Tea Monkey Franchise Development We worked with the UK’s funkiest tea outlet Tea Monkey for some time, with a focus on franchise development. Our bespoke website was a shortlisted finalist in the 2013 Franchise
Read more...
Read more
Integrated Marketing Case Studies magenta7

Hotline Staff Travel

Hotline Staff Travel Web based Membership Business Late in 2013 we were commissioned to develop and build a (reasonably) complex online offer for a distinct group of former employees to join an online programme, pay online, and membership data to be loaded into a third party application. The entire programme is designed to operate with minimal human intervention.
Read more...
Read more
Integrated Marketing Case Studies magenta7

Isuzu Truck

Isuzu Truck Web based Dealer Marketing System Working with the Aftersales marketing team, we identified the need for a range of marketing collateral to be made available to the UK dealer network. Dealers can select a particular campaign or promotion and customise materials that are then produced and delivered to them. Result: a cost effective way of ensuring consistent use of quality branded materials and increased levels of marketing (the dealers love it too!).
Read more...
Read more
Integrated Marketing Case Studies magenta7

Emporia Telecom (Christmas)

Emporia Telecom Retail Traffic Builder Tasked by Austrian handset manufacturer with generating Christmas traffic to Vodafone outlets in Ireland, we developed a range of marketing activity including radio ads, on-air sponsorships and competitions to raise awareness of key product features and drive traffic in-store or online.
Read more...
Read more
Integrated Marketing Case Studies magenta7

Celebrity Cutouts

Celebrity Cutouts E-commerce, Web, Social Media Fancy a life-sized cardboard celebrity cutout for Christmas? Well Celebrity Cutouts thought you would and we designed and built a full e-commerce solution and conducted a full-scale PPC and social media campaign to promote the offer. Result: Benedict Cumberbatch proved the most popular…
Read more...
Read more
Integrated Marketing Case Studies magenta7

Immenio

Immenio Professional Services Marketing Immenio is a service for independent artists trying to take their first steps in the music industry. It offers a broad menu of services that artists can select and purchase – and is proving very popular. We worked with Immenio to fine-tune the offer, then built the responsive website to promote it.
Read more...
Read more
Integrated Marketing Case Studies magenta7

Alexeeva & Jones

Alexeeva & Jones Retail Marketing Not a difficult client to work on! We worked with the founders of this up-market retailer to develop a brand identity and ensure it was consistently rolled-out across all their collateral. The look is simple, clean and effortlessly elegant, just how they wanted it.
Read more...
Read more
Integrated Marketing Case Studies magenta7

Royal Hospital for Neuro-Disability

Royal Hospital for Neuro-Disability Charity Fundraising Working with the fundraising team we developed a campaign of activity to raise awareness of the Hospital’s activities and promote fundraising events both in the local community and online.
Read more...
Read more
Integrated Marketing Case Studies magenta7

Sway Nightclubs

Sway Nightclubs Online Promotion and Data Capture To promote the opening of a new venue after a significant upgrade, we conceived, built and ran an online promotion in conjunction with Spotify. Entrants made their own selection of music from a list and could win a range of prizes including an all expenses paid night in the club with their friends.
Read more...
Read more
Integrated Marketing Case Studies magenta7

Leightons

Leightons Retail Marketing Working for a regional chain of opticians, we developed a range of promotional materials to encourage the take-up of a number of different offers. Window displays, leaflets and Point of Sale materials.
Read more...
Read more
Integrated Marketing Case Studies magenta7

Unilever-Knorr

Unilever-Knorr Global Brand Briefing When a big global brand assembles its people from all over the world for a briefing, the materials need to come up to scratch. We worked with the global brand team to prepare the presentation materials for their key annual meeting and developed a set of take home materials to reinforce the business messages. With many years experience of preparing and delivering these sort of events we were able to add value at key stages of the development process, and free up the brand team to concentrate on other important issues. Result: A highly successful meeting...
Read more...
Read more
Integrated Marketing Case Studies magenta7

Rentokil Initial

Rentokil Initial Recruitment Advertising We’re often critical at the poor level of creativity used in recruitment advertising. A good recruitment advert says a lot about the company, it helps to position it in the minds of prospective employees… and helps to get the right sort of people to apply. We put these ads together to support recruitment for the Rentokil Initial Graduate Recruitment programme. Group companies deliver a wide range of services, and new graduates needed to be prepared to “get their hands dirty” so we used a bold approach. Equally, we suggested leveraging the power of the existing workforce...
Read more...
Read more
Integrated Marketing Case Studies magenta7

Guinness

Guinness Award-winning (Viral) Data Capture We pride ourselves on our ability to make challenging ideas come to life. Working as a production house we were asked to help produce a novel viral campaign idea. Guinness wanted to increase their consumer database, and as an alcohol product they already had a dataset that included names and dates of birth. The campaign concept was to make each consumers’ birthday a special event, and to get them to invite their friends for a birthday drink. The key was the ability to personalise the invitation and we shot a video sequence where a barman...
Read more...
Read more
Integrated Marketing Case Studies magenta7

Nurishment

Nurishment Multimedia Campaign Delivers Sales Uplift We worked with Grace Foods to find ways of generating a sales uplift for their Nurishment milk drink. Having successfully obtained listings with a number of the supermarket majors, the challenge was to both demonstrate a commitment to supporting these listings and also to deliver an increase in sales. There wasn’t a huge budget available by fmcg standards, but we worked closely with the marketing team at Grace Foods to develop a cost-effective campaign. We worked with our client to create an audience segmentation, and out of that choose a group that we could...
Read more...
Read more
Integrated Marketing Case Studies magenta7

Emporia Telecom (launch)

Emporia Telecom – Handset launch Working with our good friends at technology PR agency XL Communications, we developed a launch programme to bring a new handset from specialist Austrian manufacturer Emporia Telecom to the Vodafone network in the UK. Emporia are a niche player, specialising in handsets for the elderly, and the challenge was to find a way of engaging the retail network who were more accustomed to big budget handset launches. We created a suite of in-store materials and developed an eye-catching mailpiece to ensure we reached all retail staff. As well as a range of branded promotional materials,...
Read more...
Read more
Integrated Marketing Case Studies magenta7

UKTI – SmartUK Project

UKTI – SmartUK Project Not only has this campaign been a great success, but it’s a demonstration of our ability to react quickly and deliver the goods. UK Trade & Investment is the Government organisation that helps businesses to trade overseas, and supports UK presence at events such as Mobile World Congress, the global showcase for the mobile industry. It was only at the last minute that funds were secured to launch a competition to find the UK’s most innovative mobile company, a programme run on UKTI’s behalf by PR agency XL Communications, with the top prize being a spot...
Read more...
Read more

Caltec

Oil & Gas Marketing Caltec manufacture and supply equipment that enhances the productive life of oil wells. We help them communicate the features and benefits of their product range.
Read more...
Read more

Fluenta

Oil & Gas Marketing Fluenta market a range of sensors for the Oil & Gas industry. We’ve worked with them to establish their messaging and market approach, as well as building their website.
Read more...
Read more

Countrywide Mortgage Services

Financial Services Marketing We developed a campaign to promote the mortgage business of Countrywide; this included an in-depth review of their market, segmentation and propositions. The campaign we developed consisted of advertising, CRM and a range of digital work. At the very last minute, it all got pulled due to a takeover…such is life, but it was a good campaign.
Read more...
Read more

Citrus

Citrus When we first started out, we shared office space with some slickers running a CFD and spread-betting service. They partnered with Finspreads to run some specific client retention and development activities, and we supported this with collateral.
Read more...
Read more

Finnesse Leisure

Finesse Leisure A full service marketing offer for a multi-site, multi-activity municipal sports and leisure organisation.
Read more...
Read more

XL Communications

XL Communications We provide a range of services to this successful tech PR agency, from sourcing trophies all the way up to the design and build of their brand new, fully responsive website.
Read more...
Read more

Knowcast

KnowCast Knowcast is a great device neutral platform for communicating with disparate groups of people – and this is the responsive website we built so that whatever device you have, the site re-sizes itself automatically.
Read more...
Read more

Envirowise

Envirowise We started with Envirowise in 2008 creating adverts and invitations to the Feed 2008 event. We have since created posters and literature for various campaigns, including manuals and guidebooks
Read more...