We produce occasional articles for a business magazine, and rather than let them wither on the vine, we've decided to offer them as free downloads here on our site. You'll find a short digest of each article, and a link that allows you to download the whole file. Enjoy!

Free - 9 ways to reduce your media budget and let your brand flourish
Big media budgets are no longer the engine that drives each and every marketing success story. Whilst it would be unrealistic to suggest that the most effective campaigns will be free, they’ll probably feature the smartest thinking. This download is based on an article that recently appeared in Revolution magazine – we’ve added and subtracted some bits, but we commend the magazine to our readers.
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Ten Tips to Build Customer Loyalty
In the current economic climate it is appropriate for organisations to focus on the most cost-effective ways of maintaining and developing business. Amazingly, most people know that most of their business comes from a small number of customers…and equally amazing is the number of them that are neglecting their loyal customers.
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Why you should consider Mobile Marketing in 2009
In this short paper we list some of the possibilities and how you might consider using them as part of your marketing communications activity.
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Segmenting for profit.
A look at segmentation and the role it can play in growing and sustaining a profitable business.
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Email marketing – deliver your message direct to desktop
Email marketing campaigns, and how to plan them.
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Event Marketing - Right for You?
Cross-media sponsorship - why it's relevant, when you should use it, and how.
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Branding.
What a brand is, and how it can work for your business.
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Marketing. Think first for better results.
Whist it is true that companies definitely need to communicate with prospective (and existing) customers in order to grow their business, it is often the case that they fail to address the key marketing issues before creating their communications campaigns. As a quick guide, here are some of the factors that you should consider:
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